what does the reader want

We seem to have returned to a place where play, pose, and experiment are unwelcome and where the idea of art is debased. At the same time, there are a growing number of people (possibly even a representative number of people), who want to find something genuine in the literature of their own time and who are unconvinced by the glories of reproduction furniture.

- Jeanette Winterson, "Writer, Reader, Words" pg 43, Art Objects: Essays on Ecstasy and Effontery.