on resuscitating words

"...Literature-- and I mean literature that matches up to these requirements-- is the Promised Land in which language becomes what it really ought to be.
It sometimes seems to me that a pestilence has struck the human race in its most distinctive faculty-- that is, the use of words. It is a plague afflicting language, revealing itself as a loss of cognition and immediacy, an automatism that tends to level out all expression into the most generic, anonymous, and abstract formulas, to dilute meanings, to blunt the edge of expressiveness, extinguishing the spark that shoots out from the collision of words and new circumstances.
At this point, I don't wish to dwell on the possible sources of this epidemic, whether they are to be sought in politics, ideology, bureaucratic uniformity, the monotony of the mass media, or the way the schools dispense the culture of the mediocre. What interests me are the possibilities of health. Literature, and perhaps literature alone, can create the antibodies to fight this plague in language.
[57]... it is not just language that seems to have been struck by this pestilence. Consider visual images, for example. We live in an unending rainfall of images. The most powerful media transform the world into images and multiply it by means of the phantasmagoric play of mirrors. These are images stripped of the inner inevitability that ought to mark every image as form and as meaning, as a claim on the attention and as a source of possible meanings. Much of this cloud of visual images fades at once, like the dreams that leave no trace in the memory, but what does not fade is a feeling of alienation and discomfort.
But maybe this lack of substance is not to be found in images or in language alone, but in the world itself. This plague strikes also at the lives of people and the history of nations. It makes all histories formless, random, confused, with neither beginning nor end."

- Italo Calvino, pp. 56-57, "Exactitude," Six Memos for the Next Millennium.